Hi, I’m Ado 👋
I’m a Data Analytics & Insights Manager working at Gojek (GoTo Group). focusing on leading and managing IDR billions on-demand services business portfolio using data analytics and business intelligence.
Prior to Gojek, I was working at some big tech companies namely Amazon, Tokopedia (Tiktok Shop), and Grab. I’m mainly using SQL, Python, Data Viz tools,and Spreadsheets to compose data stories and insights to support business decisions.
I’ve lived in several cities including Jakarta, Los Angeles, and Seattle for either work or studies — now in Jakarta. I enjoy solving problems through data and AI which can drive substantial impacts and enormous values to not only for me as person, but for wider societies.
Latest Insights
See all posts →Building a Data Pipeline with Python and Apache Airflow
A deep dive into designing and implementing scalable data pipelines using Python and Apache Airflow for ETL workflows.
Factor Investing: A Quantitative Approach to Market Analysis
Exploring systematic factor-based strategies for investment analysis using Python and statistical modeling.
Supply-Demand Dynamics in On-Demand Services
Analyzing the interplay between supply and demand in ride-hailing and delivery platforms using data-driven approaches.
Featured Projects
See all projects →Family Account Product Performance Analytics
Gojek's Family Account lets users book rides for relatives and colleagues while keeping visibility into each other's trips — a growth lever for both acquisition and retention. I led the product's performance analytics end to end: metrics definition, data pipeline design, and the monitoring dashboard, partnering with product and business managers.
Investment Portfolio Tracker
A real-time portfolio tracking dashboard built with Python and React, featuring automated data ingestion from multiple brokerage APIs.
ML-Powered Market Analyzer
A machine learning system for market trend prediction using ensemble methods, time series analysis, and natural language processing on financial news.
Let's Connect
If you want to get in touch about something or just say hi, feel free to reach out on socials or email me. You can write to me in English or Bahasa Indonesia.